To become a world leader in helping people achieve their potential.


To empower individuals, groups, organisations and communities with the knowledge necessary to increase mental well-being, resilience and motivation.


  • Hope - We value hope, courage and perseverance, knowing that people can accomplish great things when they keep on trying.

  • Client Focus - we want to walk alongside our customers, to grow with them and to create win-win solutions for both parties.

  • Integrity - We value honesty, accountability and open communication in our relationships with our clients, staff and other stakeholders.

  • Making a Difference - We are committed to action for social justice, respect for peoples’ rights and to fostering inclusion and diversity.

  • Creativity and Innovation - We value the development of new ideas and work practices that continually improve our capacity to provide excellent services.

Meet the Team

This organisation is being built on the foundation of a peer support model. Peer support is distinct from other forms of social support in that the source of support is a peer, a person who is similar in fundamental ways to the recipient of the support; their relationship is one of equality. A peer is in a position to offer support by virtue of relevant experience: he or she has “been there, done that” and can relate to others who are now in a similar situation.

It is the intent that all staff who become part of the team working for Phynix Initiative, have a lived experience of distress and overwhelm or caring for someone who is living it.

Let’s meet the team that deliver on the mission of Phynix Initiative.

Tammie Horton Image

Tammie Horton

I am a mental health coach, instructor, international speaker, international best-selling co-author, mentor, and consultant.
I have a lived experience of:

  • bullying

  • self-harming

  • domestic abuse

  • anxiety, depression and suicidal thoughts and

  • supporting a partner with multiple physical and mental health conditions

all the while holding down a full time job and raising three children.

In 2018 I left my career as an Australasian Award-winning Business Continuity Manager in the Australian Public Service to pursue my passion of helping people overcome distress and overwhelm and achieve their potential.

My top 3 motivators are:

  • Searcher: Purposeful, feedback-orientated, quality critical.

  • Expert: Insightful, learning-orientated, knowledgeable.

  • Spirit: Independent, choice-orientated, decisive.

My top 5 strengths are:

  • Input: Needs to collect & archive information, ideas, artifacts & relationships.

  • Empathy: Senses other people's feelings by imagining themselves in others lives or situation.

  • Relator: Enjoys close relationships. Deep satisfaction in working hard with clients to achieve a goal.

  • Harmony: Looks for consensus, areas of agreement.

  • Developer: Recognises & cultivates the potential in others.

I am looking forward to working with you to help you increase your mental well-being, resilience and motivation.